By: Maeve McCann | Secretary
Since the pandemic, TikTok has become an integral part of our everyday life. What once were fun, entertaining videos, have become the most popular social media app. From dance stars like Charli D’amelio to the most recent TikTok star, Alix Earle, these stars share nearly everything on the app. Earle is a normal college student that has shared her love for makeup and fashion with the world. Trends seem to move so fast on TikTok, but one that has stuck is the “get ready with me” style videos. Earle seems to have pioneered this trend and influenced people to buy certain products used in these videos. There are so many of these videos on TikTok, so what makes Earle so popular?
Aside from the fact that Earle is stunning, she is able to influence. As a college student, she is very relatable. She does the “get ready with me” style of videos when she is going out, getting ready for class or special events. Included in these videos is her makeup process and sometimes the process of picking out an outfit. There are so many products that she has been able to influence people to buy. She is an influencer who is able to be honest about getting plastic surgery, which is attractive to viewers. In addition to the work she’s had done, she has opened up about her struggles with acne.
In today’s world, everyone is always striving for an aesthetic. Buying the newest trendy items, specifically clothes and makeup to achieve that aesthetic. Marketing has become much more personal through social media, and we see that with Earle. There are so many different aesthetics and somehow Earle is able to tap into many different areas. She is your average college girl who loves to get ready and go out. There are so many girls her age who use TikTok as their main social media platform, and that is why she has become so popular. In addition to “get ready with me” videos, she has been branching out into vlogs, hauls and videos featuring new products.
Recent makeup trends have reflected this new “clean-girl” aesthetic. Flawless, dewey skin and natural eyes and lips have become the desired look. Earle nails this look and always achieves the natural beauty that has become so popular through TikTok. In addition to that, she does more glamorous looks when she is getting ready for events. Because of the height of her fame, brands are eager to work with her. Brands such as Rare Beauty by Selena Gomez and Tarte Cosmetics are just a couple brand names that she has endorsed since garnering a large following. She recently was invited to attend New York fashion week.
Alix Earle has managed to make her way in the beauty and lifestyle space because of her ability to influence viewers. This just shows she influence that TikTok stars have on society and those viewers that they relate to.
Pictures from Pixabay.com
